Are You Supporting Greenwashing and Don’t Even Know It?

Due to the recent rise in consumer demands for sustainable products, manufacturers and marketers are jumping on the latest trend in consumer product marketing to entice customers to buy their products. 

However, what most consumers don’t realize is that we are all being subjected to “Greenwashing” – a term describing the act of misleading consumers concerning the environmental practices of a company or the environmental benefits of a product or service.  TerraChoice Environmental Marketing, a North American environmental marketing firm, completed a study called “The 7 Sins of Greenwashing” which reported on the environmental claims made on products carried at “big box” stores throughout North America.  View recent 2009 study here: The 7 Sins of Greenwashing