Before you bet all your chips…a look at Frito-Lay’s packaging case

Without a doubt, packaging plays a critical role in how a company positions itself in the marketplace and ultimately determines how they’re perceived by consumers.   Global environmental issues are quite often examined by the media and companies are now finding themselves competing to offer green and sustainable consumer packaging to maintain and grow their market share. 

It comes as no surprise that a reputable, well known company such as Frito-Lay would seize this opportunity to market their SunChips Compostable Bag.  Sterling Anthony, a consultant specializing in strategic marketing, logistics and packaging addressed several key issues now facing the team at Frito-Lay: The case of the compostable chip package.  At the centre of Frito-Lays’ issues is the marketing communication which clearly identifies SunChips as “compostable.”

State of California: Plastic Bag Recycling…2006 Plastic Bag Ban, 2010

Earlier this week, The California Assembly received full support from the California Grocers Association to pass Bill AB 1998, which if approved by the Senate on Friday, June 4, 2010, would ban all single use plastic and paper carry out bags from supermarkets, retailers, convenience stores, food marts and liquor stores.  The ban would require grocers and retailers to replace plastic and most paper bags with reusable bags, such as jute bags or sell paper bags with at least 40 percent recycled content.